Apple Keeps iCloud.com in Hide My Email, Preserving a Key Privacy Tool

Apple says it will no longer remove the iCloud.com domain from its Hide My Email feature, backing away from a change that would have affected how users mask their real email addresses. The decision matters for anyone building or using privacy-focused login and contact flows.

Apple has reversed course on a planned change to its Hide My Email feature, saying it will no longer ditch the use of its icloud.com domain for masked email addresses.

The update means the privacy feature will continue to rely on Apple’s familiar iCloud domain instead of moving away from it, preserving the way users can hide their real email addresses when signing up for apps, services, and newsletters.

For developers, this is notable because masked email handling is part of the broader identity and signup experience. Any change to the way those relay addresses work can affect user onboarding, account recovery, and privacy expectations. For users, the decision removes uncertainty around a feature designed to reduce spam and limit exposure of personal contact information.

Apple did not provide a broader explanation in the summary beyond its decision to keep using the domain, but the move suggests the company is keeping a privacy feature intact rather than reshaping it in a way that could have changed how people use it.

Source: TechCrunch